You are invited to visit this area often as it is continually being updated with the comments, testimonials, and photos our clients have shared with us to express their confidence and satisfaction with our services and our products.

We strive to consistently deliver the epitome of quality, personal service, and complete satisfaction that has earned us the prestigious reputation that you can rely upon as you make your reasoned decisions. We hope that you too, will share your comments to post in this area, and we look forward to welcoming you to our ever-growing “family” of satisfied customers!

CLIENT COMMENTS
PRODUCT REVIEWS

“I looked at a lot of different diamonds within my budget, and all of them were simply not the quality I had in mind. When I visited your store and was shown the LoveFire Diamond, I was completely amazed at how beautiful it was when compared to even your other fine quality diamonds. I couldn’t believe that I found a LoveFire Diamond that was the same size and price as the other poorer quality diamonds everyone else was showing me. You did great, and my wife is going to absolutely love it as much as I do. Thank you, and count on me to be back again and again. - Royce Mashburn

“I am absolutely satisfied with my purchase of a LoveFire Diamond from you, and the wonderful job you did setting into a customized wedding set. My fiancé is so happy, and every time she looks at it, I reap the benefits of making such a good choice in diamonds. I could not have done it without you, and being so trusted, the differences in a super-ideal Heart & Arrows diamond like LoveFire and any other is so obvious that I can’t understand why everyone else doesn’t just focus on LoveFire. There are so many dealers on the internet, but you are by far the most honest and fair-priced. I always felt as if I was your most important customer, and that my concerns were your priority. You have earned my trust for years to come!” - George Hites

“I really want to thank Eric for all he has done to make buying a diamond easy for me, and making sure it was the right diamond to set in the ring I had chosen. I shopped a lot of different sites on the internet, and at first, it was confusing. I wanted to be sure I was doing everything I needed to do right the first time, and I found all the information I was looking for at Choice. The price I paid was lower than I found elsewhere, and I know I got the best diamond for my money. I found the trust I needed to have with Eric, Choice Diamond, and everyone else in the showroom. My fiancé was absolutely thrilled, and says that I can stick with Choice to get all her jewelry from now on!” - Chris (& Anna) Gomes

“I wanted you to know how absolutely thrilled I am with my new Élan designer diamond wedding ring. You were so helpful when we were shopping, and when I fell in love with your exclusive design, I knew it was perfect for my diamond. This was a special anniversary for us, and you helped make it incredible for me beyond description. I love the entire line you have created, and I feel so proud to tell all my admirers that it is part of your Élan Collection.” - The McAllisters

“I’m a policeman, it isn’t everyday that I go out and simply buy a diamond for the woman I love, and I wouldn’t buy it from just anybody. I felt completely comfortable working with Choice Diamond, and it meant a lot to me that Eric was available to talk to me personally during the process. Even when it was time to upgrade to an even larger diamond, I knew I was paying the lowest price I could find, and that I got the best quality. That was the hardest thing with dealing with anyone else, especially on the internet: I couldn’t be sure that I was actually getting the quality that I wanted for the price that couldn’t be beat. I never had any doubts when dealing with Choice, and I always let my friends know who they can trust.”- Mark Goings

“My wife is extremely picky, and I was surprised at how quickly we found a wedding set that she fell in love with after meeting with Eric and Mindy in the showroom. The folks at Choice sure made it not only easy for me, they actually made it enjoyable. I had looked on the internet before I visited, and I know I got the best deal out there, and since we were close to their store as well, we got the opportunity to experience what I feel was the best service available anywhere. I would recommend Choice to anyone who wants the best quality, the best price, and the best service – period!” - Dr. Mark Passeri

“Big BIG Auction!” High Bidder
Contra Costa Times / San Ramon Valley Times
Gents Seiko Sports Chronograph Watch
Ruth Anne Cetraro
“I really wanted this watch for my husband, and I am really happy that you put it in the auction. I wouldn’t have bought it from anyone else. I love your store, and wish I was a more frequent customer. Maybe this will give my husband a hint of where to go to find things to keep me happy!”

“I was shopping the internet for someone to make me a very special engagement ring, and although I found a lot of places that would sell me diamonds and rings, it seemed no-one was capable of doing both at a price I could live with. I found that Choice not only had better prices, but that they could make me the ring my fiancé-to-be has been dreaming of for such a long time! I can’t say enough good things about Choice and how they pay attention to every little detail without losing patience. I know that for all of my future needs, I will be able to trust Choice and not worry about anything.” - Scott Tilton

“I wanted something really special made up for my fiancé, and I was really glad to be recommended to Eric after surfing the internet. He took my idea, showed me some styles that came close to what I was imagining, and drew me a picture of a design I knew was just what I was looking for. He got me a super-fine sapphire to set in the center, which complimented the diamonds and the two-tone ring superbly! When I surprised her with it in Hawaii, she was absolutely flabbergasted, and the tears lasted the whole day! I couldn’t have done it without Choice, and for a lot less than I had budgeted. You have customers for life!” -Mike Jennes

“It took us quite a while to make up our minds that buying a diamond could be so easy, but when we finally found a quality diamond that was priced less than I had seen elsewhere, we felt that that we had found the right jeweler that would let us make the best Choice (excuse the pun). You showed us the patience we didn’t find anywhere else, and earned our respect by treating us with the same respect. We will never forget that, and we can tell you that we have decided to patronize you exclusively.” - Scott & Christine Owens

“I was looking for a particular radiant cut diamond on the internet, and when I came across all the information on the Choice website, I was surprised at how everyone else isn’t even offering the facts and depth of information that I needed to know to make a good decision. I continued to investigate others, but kept returning to Choice because they simply had the best selection and the most real information I could find. Not only did Eric share more knowledge with me personally, but after speaking with him, I discovered how close I was to making a huge error by buying from somebody else. The make on my radiant is perfect, and the price I paid was far less than I had planned for. Speaking for both of us, we will always be loyal Choice customers. - Jeff Luna

“When we found you, we were at our wits end. It seemed that nobody carried any guard rings for my wife’s engagement ring, and that is what she has always wanted. She was ready to give up when we ‘discovered’ you, and even though it took us multiple visits to finally decide to purchase this ring with you, we will always remember how very kind and sincere you were with us. I can now tell you that your prices may actually be a bit low, for most of your competitors are selling inferior quality merchandise for more than you are! I hope to again be a customer on our next big anniversary. Thank you.” - Nimesh Patel

“I wanted something special for myself, and I always knew I would find it at your store. Maybe that’s why I waited so long to visit, and came with a friend so I could have bragging rights. I chose a beautiful sapphire and diamond ring by Spark, and when I first tried it on, it fit perfectly. Of course, that meant I had to actually buy it. Even though there are bigger jewelry stores and more famous names out there, I believe that there is no real comparison and no match to what you do for everyone everyday. I am thrilled with my new treasure, and look forward to completing the ensemble.” - Valerie Miller

“I found Choice to be the only provider that offered such a huge inventory of real quality diamonds at the lowest prices. I did my homework exhaustively, and always came back to Choice as the final selection. I am grateful for all the time you spent educating me on the fine points of buying a diamond, and explaining the differences that make you so special. I am very pleased with my purchase, and wouldn’t hesitate to tell my friends (or anyone else for that matter) that you are simply the best!” - Paul Carter

“I just wanted to thank you for everything you did to help me choose the perfect necklace and bracelet for me to give to my husband for Christmas. Not only were you the most fair when it came to price, you were certainly the nicest to me whenever I called or visited. I wish I found about you earlier, but I imagine you will be seeing my husband closer to our anniversary. Remember to show him diamonds at least 2 carats!” - Lori Wilson

“I simply love my new citrine ring by GADI. You always have the nicest, beautiful jewelry, and when I saw this ring, I had to get it. The design is exquisite, and I am so glad I have found a jeweler of your caliber that I can depend on in my new neighborhood. Thank you for being so kind and welcoming to me.” - Shannon Maxwell

“I was recommended to you by one of my best friends, and that means a lot. I had been looking for a nice diamond for a very long time, and I was getting discouraged. There was no store that had the selection I wanted, and I didn’t trust all those internet dealers. You are different, though. You were not afraid to show everyone who you were, where you were, or what you had to offer. You certainly have the largest diamond inventory I hoped for, and your low prices made it hard to believe at first. Then I remembered what my friend told me about why he mentioned you: You can buy with confidence, and never worry about quality. You made that come true for me, and I can now say that I have found a jeweler that I can really trust. Thank you again. She loves it!” - Omar Morquecho

“Thank you, Eric, for everything you did for me in making my niece’s graduation so special. If it weren’t for you and your expertise, I wouldn’t know where to turn. You made her a stunning blue topaz pendant and earrings, and as always, it was for less than I expected. I love the fact you are online, but I still like to think you are around the corner. We will always be shopping with you, our jeweler of Choice!” - Michelle Simpson

“Thank you for your professionalism and integrity, and for so understanding with us both as we made our final decisions. We are very happy with our purchase of an EightStar Diamond! Just knowing how rare and beautiful it is in all lighting would be enough to make me happy, but whenever I look at my ring, I smile! I found you to be so very rare also, with your dedication to customer service. Everyone should make the effort to get to and shop only you. You have made such an impression on us. Again, thank you, especially for fitting my new EightStar into my custom-designed wedding set. It means everything to me!” - Mrs. Bob Wolf

“I am not always too comfortable shopping for anything, and it usually takes me a long time to make a decision. I do as much information collecting as I possibly can, and then I feel more assured about my purchases. You can imagine my amazement when I found Choice Diamond, and had made my purchase of a 1.57 ct diamond in only 15 minutes! The selection was awesome, the prices were indeed the best I found after 2 weeks of surfing, and the service I received was without parallel. I made my fiancé extremely happy, much to the envy of her friends, and I tell everyone I can about how special my jeweler is! Thank you for making yourselves available, despite the other merchants!” - Jeffrey Mason

“I must congratulate Choice for the excellent values and services they offer, and the genuine personal service I experienced. I shopped the internet long and hard, and have always found that the potential sellers I was interested in never disclosed who they really were, and worse, would not provide the assistance I needed to make the right decision. Choice was different, and I was impressed with your history and reputation, something that meant you were worthy of my trust. With your help, my fiancé is now wearing one of the most beautiful diamonds I could find, and it was much less than I was prepared to spend. Everyone should buy strictly from Choice, or they will end up with less for more money than it’s worth!” - Bill Course

“I would like to express my sincere thanks to all of you (especially Eric) for waiting on me last time I was in your area. I was visiting some relatives for the season, and just stopped in on a lark. Unbeknownst to you, I had been looking for a nice ring for some time, and when Eric took the time to welcome me and spend time talking to me, it was apparent that I was in the presence of someone who was a real diamond professional. We got to talking about what I had in mind, and within an hour, I had just what I was dreaming of for such a long time. I am looking forward to my return visit to pick out my matching earrings, and I have an idea for a bracelet that I know only you can help me with. I can’t tell you enough how you impressed me, and this is coming from someone who has bought baubles in the finest stores all over the world! You will be seeing a lot more of me in the future!” - Kathleen Ferreria

“I am so happy with my decision to purchase from Choice, after having been pestered by my daughter to discover for myself the difference. I found a lovely dress watch with diamonds, and I am thrilled that I can wear it everyday without feeling that it is too much or that it won’t go with my different wardrobe selections. I will be telling everybody whenever I get the opportunity that they too, simply must turn to Choice for the best selection, the best prices, and certainly the best service!” - Georgia Emory

“I didn’t plan on buying three rings when I shopped Choice, but I was so impressed with the beautiful selection, the impeccable service, and the surprisingly low prices that I knew it was too good to pass up. I would recommend you to anybody that wants the best to see you first, and to feel completely comfortable making their decisions. I am looking forward to my next excuse to shop with you!” - ‘Mama Lynne’

“Thank you for turning my wife’s treasured engagement ring into the beautiful “Past-Present-Future” Diamond Ring that means so much to us! You matched the two side diamonds to our diamond perfectly, and it always looks so full of life. We will never forget the time you spent with us to ally our concerns, and we know we can rely on you exclusively without reservation as our family jeweler.” - P. J.

Return To Top