We are proud to present our current designers and their works to inspire and stimulate you! Whether you are seeking the finest designs for bridal jewelry, a special gemstone piece, or wonderful fashion items, we know you will be thrilled with our selection!

Each featured designer’s collection represented here evokes an emotional appreciation unique to their respective work, their “signature” designs. Browsing each collection allows you to become acquainted with the styles, themes, and vision that has earned each of them the acclaim and position they have attained in the jewelry industry. For some, this may be your first introduction to designer jewelry, and we know you will appreciate the efforts we have made to include only the finest in innovation, distinction, artistry, and true value.

You are invited to browse through each section to learn more about a category of fine jewelry that is not just eclectic and first-rate, but fast becoming collectable as well! Although many of the individual items are actually part of an “ensemble” that reflect the timeless innovation of jewelry at its best, each piece can be worn separately with great pride, as it will always remain uniquely beautiful and retain its individual status as an important addition to your life.

You are encouraged to visit this section often as new designers are added regularly, and items not included online may be available for special order. Our Customer Service Specialists are more than happy to help you find the piece to satisfy your desire!

ALITO
JOHN ATENCIO
CAROLINE BALLOU
PHYLLIS BERGMAN
CARESSA
CASANDRA
COAST
ELAN
GABRIEL
GADI
SONSGOTTLIEB & SONS
KASHI
SCOTT KEATING
KIMBERLEY
GUY LAROCHE
MASTOLONI
PARADE
PRISMA
SPARK
VASILIART
ZEN

ALITO

“Diamonds so beautiful, they are patented!” The Alito Collection is more than stunning beauty in design and craftsmanship. The innovative blending of quality and specially cut diamonds to achieve a crisp new look attests to the visionary approach to diamond fashion. Each diamond seamlessly fits together to form a new whole, having been expertly cut to exacting tolerances and faceted to brilliant proportions. They are then invisibly set by Master Craftsmen to achieve a bold new look without the traditional cost to the lucky consumer. Designed by GN Diamond (one of the largest sight holders), Alito is a direct response to the demands of today’s savvy consumer and the quest for perfection, a long tradition at GND. With an extensive line of diamond fashions and stunning bridal creations, Alito is becoming the standard for brides across the nation as well. This superb collection is available from select retailers only, and we are proud to represent Alito to our valued clientele as another demonstration of our commitment to quality and complete satisfaction. When you seek the very best, you will not be disappointed with Choice!

The ALITO Collection

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JOHN ATENCIO

John Atencio has been affirmed as one of America’s top jewelry designers, having risen above the crowd with his simple lines, innovative use of multiple precious metals, and his intuitiveness with themes emotive and inspired from nature. Unafraid to used bold color and geometric lines, he has successfully blended his vision with the enduring excitement found with gold, silver, diamonds, and the multitude of colored gemstones. One of the first designers to specifically cut and fashion gemstones into whimsical shapes and patterns, he has breathed a new life to jewelry that is indescribably timeless and elegant without being pretentious or loud. Atencio designs can be seen wherever style and simple elegance is norm de rigueur. This collection is bound to capture your attention and to find you also musing as to which piece to acquire first.

The ATENCIO Collection

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CAROLINE BALLOU

The Caroline Ballou Collection is fine jewelry with a cross-cultural edge, the sophisticated product of worldwide influences filtered through the sensibility of a thoroughly contemporary artist. The collection features a broad mix of necklaces, earrings, pendants, rings, and more. Caroline Ballou uses 18kt. gold, sterling silver, and a variety of precious stones in her work. She often marries the two precious metals with a combination of finishes to produce jewelry of unusual interest and contemporary style. Textures range from sleek and polished to richly incised, woven and hammered. Most of the pieces of the classic, tailored elegance that fits today’s’ lifestyles. Some are bolder, quirkier, yet still utterly wearable. The entire collection moves easily from day into evening, adding texture and color to business wear and a touch of exotic glamour to weekend and dinner fashions.

The CAROLINE BALLOU Collection

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PHYLLIS BERGMAN

The Phyllis Bergman Collection is complete with many of the most sought-after styles and innovations today’s bride finds so desirable. Phyllis Bergman has been designing beautiful bridal jewelry for many years, and always presents the best representation of timeless designs, classic in their own right, executed with the demand for detail that is found lacking from other quality bridal manufacturers. Part of the Mercury Group, Phyllis Bergman has the complete resources to implement her visions into stunning bridal reality, and you will find the prices of her work surprisingly affordable. We are confident that you will appreciate The Phyllis Bergman Collection as you plan your Special Day!

The PHYLLIS BERGMAN Collection

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CARESSA

Caressa Jewelry has become synonymous with not only genuine recognizable style, but quality. The designs from Caressa have certainly influenced the industry, and it is arguable whether the “right hand diamond ring” was a Caressa original. Specialists in diamond fashion jewelry, the collection from Caressa is full of excitement and passion, evident from the flowing pieces that capture the radiance of the stars above. It is no wonder that savvy consumers are seeking to possess complete ensembles of Caressa fashions.

The CARESSA Collection

CASANDRA

Casandra is one of the industries best kept secrets, but consumers everywhere recognize the fine finishes and distinctive designs that have propelled Casandra to the envious position as designer of fine ear fashions extraordinaire. Casandra has perfected the difficult art of electroforming gold and other precious metals, which has allowed them to fulfill the desire for bold looks without the cumbersome weight. Intricacies can be effected where there was once only imagination, and the magnificence of Casandra designs has become the standard by which all other lady’s earrings are measured. Quality, tailored design, and ultimate comfort is the credo of this design firm, and ultimate value is the consumer benefit.

The CASANDRA Collection

COAST DIAMOND

Coast Diamond produces some of the most distinctive bridal jewelry in the industry, specializing in hand engraved platinum engagement rings and wedding sets. The first to use 18 Karat gold intricately designed scrolls and figures as accents, their innovations have been duplicated by other designers for years. Not only is Coast the Premium supplier of designer bridal jewelry, they also have a wide selection of desirable gemstone jewelry that includes earrings and bracelets. We are sure that you too, will recognize Coast innovation and their impeccable attention to detail that has earned them world-wide status from countless satisfied consumers.

The COAST Collection

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ELAN

Élan Bridal Elegance is a collection of timeless and innovative designs in platinum that you will cherish throughout the years. Contemporary, traditional, deco, and legendary styles can all be found in this comprehensive designer line that has set the example for the industry. Every piece is superbly finished inside and out with the utmost attention to detail before adornment with only the finest quality diamonds of all shapes and configurations. All detail is hand engraved, and must meet the stringent standards from Master Jewelers. You will be amazed how perfect every selection is from the moment you touch it and try it on, and how you find Élan always the perfect collection to choose from with confidence. Since Élan is hand-made quality, you may have the ring of your dreams made to order in the precious metal of your choice, ready to embrace the diamond or even a precious gemstone that symbolizes your most precious love. The Élan Collection is a world-wide exclusive from Choice, who offers this exquisite collection at proprietary savings. Discover the definitive difference of Élan!

“Always Exquisite. Always Cherished. For Always - Élan!”

The ELAN Collection

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GABRIEL

The Gabriel Bridal Collection is a wonderful addition to our Featured Designers, and reflects the high fashion and quality designs that our clientele demands. Gabriel is a well-known designer of bridal jewelry and fashions that are meticulous and elegant in their refinements, and are presented with the highest quality of materials with overall value in mind. Here you will find the deco and pave looks that are so popular, many of which are exclusive to Gabriel. With a Collection encompassing so many styles and options for today’s bride and groom, Gabriel has something for everyone, and is available for customized production of one of their styles as well. We present the Gabriel Collection in 14 and 18 Karat gold, and have the ability to render your selection in platinum if you choose with the promise to deliver in a few short weeks. Certainly, Gabriel has the depth of the most desirable bridal and wedding fashions that can be seen replicated elsewhere, but we are confident that you will not find another designer jewelry collection that will match the quality and fineness of workmanship at these affordable prices anywhere else. You are invited to explore the beautiful world of Gabriel Bridal from Choice.

The GABRIEL BRIDAL Collection

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GADI

Designs by Gadi is fast becoming the name heard from customers desiring fresh, crisp designs that seem to evoke the true beauty of each gemstone to present itself as nature intended. Gadi Beer began lovingly carving and cutting his first quality gemstones into new and fanciful shapes years ago and soon discovered that a whole new jewelry genre was to emerge, waiting for him to create to fully reveal the inner beauty and nuance that so entranced those who beheld the uniqueness of each sculpted gem. Gadi himself still designs each piece, and takes great pride in the fact consumers have actually begun to collect his work. With limited distribution, Designs by Gadi are proudly offered not only to our clients in our showrooms, but also online due to our Preferred status.

The GADI Collection

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GOTTLIEB & SONS

Founded by Saul Gottlieb, the Gottlieb brothers have seen this premiere jewelry manufacturing and design firm take poignant position in the industry, and have introduced some of the finest inspiring designs year after year. An elegant bridal line and an exquisite formal diamond fashion line demonstrate the craftsmanship available from this true jewelry design house. Adding to the splendor is the dedication to consistency source directly not only for the finest diamonds, but collection-quality gemstones to adorn their superb pieces. One of the first manufacturing designers (jewelry designers that actually makes their own pieces) to use platinum widely, they still enjoy a leadership position with their bridal fashions that reflect high quality without the traditional higher prices found elsewhere. We welcome you to the Gottlieb Collection, confident that you will immediately grasp the definitive difference in jewelry expertise.

The GOTTLIEB Collection

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SCOTT KEATING

Crisp, clean lines and vibrant colors are all words that admirers use when they find Scott Keating’s work in the showcase. They marvel at the visibly superior quality craftsmanship in all the details, and how uncontained the designs are without the typical pricepoints they have become accustomed from other, lesser, designers. Scott has been turning the jewelry industry for loops ever since presenting his first small line years ago, yet he has never departed from the uniqueness that has made him so popular with consumers and jewelers alike. His newly introduced bridal line epitomizes his excellence, and seamlessly fits into his complete collection with aplomb. Graceful, tailored lines embrace diamonds in an expressive way unlike any other, and have fast become favored with discriminating brides and grooms. We are proud to present Scott’s handiwork to our valued clients.

The KEATING Collection

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S KASHI

Kashi is a trusted name in the jewelry business, having proved themselves as producers of finer quality bridal, fashion, and specialty designs. Kashi is committed to maintaining their reputation for delivering outstanding style at a considerable value compared to more recognized designers, and continues to express their innovation with the introduction of new styles on a regular basis, a demonstration of their response to eclectic consumers and dedication to quality production. The bridal styles we proudly present include all of the styles that have become vogue, and the variety of styles in diamond fashions satisfy even the most demanding consumer. We are sure that you too, will find their styles and our Preferred Pricing too irresistible to pass up!

The KASHI Collection

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KIMBERLEY

Kimberley has long been renowned for exceptional diamonds and the finest diamond jewelry, and is a brand that customers equate with exquisite design, fineness in details, and the completeness of variety. Few know, however, that Kimberley is also one of the most eclectic and superlative sources for world-class quality precious gemstones and jewelry, all of which is crafted from the most precious materials with the same dedication to quality that has earned them their singular reputation. We are proud to present the full breadth of the Kimberley Collection for our discriminating clientele, offered at exclusive Preferred Prices. You will not be disappointed!

The KIMBERLEY Collection

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GUY LAROCHE

Known for his fashion designs and fragrances, Guy Laroche has expanded his intuitive flair to include a finely executed jewelry line, demonstrating his understanding of simplicity and tailoring women desire and demand. Set into 18 Karat gold, his use of quality gemstones in combinations that both highlight their uniqueness and nature perfectly compliment the skin tones and fashion decisions of women world-wide. Not a large collection, each piece still remains completely versatile and interchangeable, allowing the wearer incredible flexibility when choosing personal styles.

The GUY LAROCHE Collection

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MASTOLONI

Besides being the most respected purveyor of fine quality pearls of all varieties for generations, the Mastoloni name is synonymous with couture pearl jewelry that epitomizes the pinnacle of design world wide. Having influenced pearl fashion and chic for decades, Mastoloni designs are instantly recognized, and are incomparable in quality and attention to detail, something that assures every fortunate consumer that they too, experience the finest from the very best provider. We are one of the few Premier Retailers of Mastoloni, and are proud to feature this brand to our discriminating clientele. For the newly introduced, the Calla Lilly Collection has been traditionally regarded as the best place to start when selecting “basics” for your lifestyle wardrobe, as the timelessness of the designs flow from season to season and year to year without fading as a striking fashion element. We hope that you find the entire Mastoloni Collection intriguing and compelling, and that you will make your selection with confidence!

The MASTOLONI Collection

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PARADE DESIGNS

Parade Designs produces some of the most vibrant and elegant gemstone creations available, always at seemingly unbelievable prices. With deliberate attention to offering high quality gemstones set in jewelry designs that have been cherished throughout the years as well as in newer designs that have influenced the current chic, Parade consistently delivers more choices to consumers without the worry about cost of acquisition other designers take for granted. Parade is truly the choice of today’s informed and capable consumer, and Choice is pleased to feature designs that meet our high standards and the desires of our clientele.

The PARADE Collection

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PRISMA

Prisma Express has long been a manufacturing designer of a beautiful and comprehensive bridal and fashion collection that is immediately recognizable by consumers world-wide. Many of their styles have been models for other firms, and rightly so. Prisma is keen to maintain their dedication to fine quality workmanship and intuitive styling, and consistently introduces innovations that inspire generations. The intricate scroll and piercing work seen on their platinum and two-tone 18 Karat bridal styles is unmatched for precision and fine detail, and are always favored by discriminating clients. We are confident that you will agree that Prisma is one of the best-kept secrets in the designer jewelry world!

The PRISMA Collection

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SPARK CREATIONS

Spark Creations has been designing very chic fine quality jewelry for many years, and has always been the house to watch with great interest. Spurring many new mixtures of texture, color, and superbly executed elements of fine crafted design, Spark has been widely imitated yet never equaled. Stunning and still simple, each piece in the entire Spark Collection reflects both the art of making beautiful jewelry and the desires of the eclectic consumer who prizes each item. Choice is excited to offer this wonderful opportunity to our clientele, who we know will be thrilled to be able to choose such fine design and status of quality at the Preferred Prices Spark has made possible on this exclusive basis. Hand wrought using 18 Karat gold and the finest gemstones, each ring, pendant, bracelet and earring will be forever cherished as one of the few true collectibles in the jewelry wardrobe. For every occasion, every mood, every memorable event, there is the perfect Spark Creation to elevate the ordinary to extraordinary.

The SPARK CREATIONS Collection

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VASILIART

vah-SEE-lee-art (compound): from Greek “Vasilios” (King), and English “Art”: 1. innovative jewelry designs utilizing fine specimens of gemstones, pearls, and materials produced naturally, fused into fashion with precious metals that underscore the desirability of wearable art; 2. crafted by persons with special needs who directly benefit from each sale; 3. “Philanthropic Treasures!”

From VasiliArt come the fine necklaces, bracelets, pendants and rings whose style have been popularized by admirers like Jennifer Anniston of “Friends,” Candice Bergen of “Boston Legal,” and singer-songwriter Katie Levent, and which have been copied in concept by many other aspiring designers. Using naturally beautiful materials including pearls, amethyst, fluorite, rose quartz, garnet and many more, the VasiliArt Collection balances fashion and style wonderfully. Chunky, delicate, flowing, stark, and liquid all are terms heard describing the essence of this collection, broadening the appeal amongst consumers. Affordability has always been the cornerstone of consideration by VasiliArt, and this wearable art is fast becoming collectible as a result. We are proud to be one of the very few Authorized Distributors of this line of jewelry fashion that is both a dynamic vocation and a fundraising enterprise for persons with Special Needs, and we anticipate your selections as a demonstration of your admiration and support.

The VASILIART Collection

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ZEN

Created by master jewelers of Turkey, ZEN jewelry is truly the high art form of rich gems and modern imagination intended since ancient times. Only the finest qualities of gemstones, diamonds, and metal workmanship are used to render striking new designs and traditional favorites in this widely appealing collection. Since they are made in Turkey, they are more affordable than expected, and are consistently the first choice by savvy consumers. Whether your choice is a lush colored ruby ring or a richly colored sapphire necklace, or even diamond earrings with the most modern fashion design, ZEN is the newest and distinctive source to fulfill your desires. ZEN is committed to supporting our Premier Retail relationship with pricing exclusive to our customers, and guarantees complete satisfaction.

The ZEN Collection

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