Since ancient times, the use of gold and silver fashioned into wearable art has been a passion shared by royalty and discriminating individuals of every culture and class.

This legacy continues today, and has been popularized by the chic of designers and high profile admirers whose influence both sways and inspires creative direction and acceptance worldwide.

The versatility of these metals allows us the freedom to explore the spectrum of design, and to present new and combinations of shapes as stunning fashions that are seemingly unlimited in scope. Subtleties of finish and form create new and graceful contrasts, and offer sculpted depth not experienced before. Technology has served to accomplish the artistry that was previously only imagined, and the innovations have only begun!

With the explosion of new designs in gold and silver, the “re-invention” of stylized jewelry favorites like the charm bracelet has touched a new generation of enthusiasts that is conspicuously more collectable-minded than their predecessors!

Whether you are looking for a special gold necklace that states your fashion awareness, a simple sterling locket for a special occasion, or a hard-to-find charm that will always remind you of a memorable trip, you will undoubtedly enjoy browsing through our collections which are presented at the lowest possible prices! We hope that you find your treasure with us, and that we may also serve you to complete satisfaction!

KARAT GOLD
STERLING SILVER
CHARMS

KARAT GOLD

Nothing else feels like real gold! Incomparable, gold jewelry will always be desired not merely as an accessory, but as a means of self expression. Luxuriousness never felt so good to wrap yourself in!

Rich, lustrous, warm, and powerful, gold evokes the deep resonance within our heart that seems to call us by name. Favored by rulers, lovers, and the confident of heart alike, gold has always been the source of inspiration for dreamers and seekers of treasures for thousands of years.

It is no wonder, then, that we still seek to possess the metal that allows us to speak directly to the heart of our beloved without saying a word! Some may say that our desire is the essence of its value, but rare bounty of this earth will always call unto us, the fortunate who will gladly pay homage of any price!

There are so many styles and types of artistry to consider when shopping for gold that it may be difficult to finally decide on the most appropriate jewelry item. A bracelet, a pair of delicate earrings, or the intrigue of gold draped around the neck? No matter what your decision is, you will have chosen something rare, something of precious value, something significant that has been fashioned into an artistic expression that compliments your perspective and self awareness.

Gold allows us to share in its power, and to express our connection to the earth and its history since time began. Gold is eternally desired, and creates envy in all those who behold it. To possesses and wear golden treasures confidently is to share in this magic.

AAURA CREATIONS
We are proud to present for your consideration the finest designs from Italy, the leading source for fashionable gold artistry, as collectively assembled by Aaura, the leading supplier of Italian gold designs. This wonderful collection is offered at Preferred Pricing, exclusively for our patrons.

You may select from some of the most essential items in any Gold Jewelry Wardrobe, or browse the wide assortment of leading new fashions that have already proven to be winning designs! Whichever you choose, you can be assured that you are selecting the finest in quality, superior workmanship, and prices that are exclusive. There is simply no better way to shop!

AURAFIN
One of the most luxurious and wonderful creations in gold come from the house of Aurafin, long recognized for their artistry and commitment to superior quality. Aurafin has perfected the talents to bring a metal as rich and alluring as gold to an evolutionary stage, where it takes on shapes and finishes that were previously confined to the imagination.

Golden rope necklace that move, feel, and flex like satin. Whimsical links and intricate finishes that resemble familiar surfaces like the grain in a hand rubbed table or the symmetrical waves found on the smallest shell at the beach. Earrings that look as if they were freshly plucked from a tree, and bracelets that defy explanation other than mysterious. Many of these observations invoke the unbridled creativity that consistently flows from the artisans at Aurafin. A world leading vendor that promises the epitome of first-class quality and exclusive pricing to the valued patrons of Choice. A shopper’s dream destination, compliments of Choice Group International.

STERLING SILVER

Sterling silver jewelry has grown up, and is conspicuously sending the fashion world reeling with every release! Today’s sterling jewelry demands to be worn and loved, and has been designed to be desired passionately! Silver is as striking today as it was centuries ago, and is always a welcome addition to any woman’s wardrobe.

We are proud to feature the distinctively beautiful creations by renowned designer Caroline Ballou, and the innovations from HotDiamonds which feature genuine diamonds accentuating the mystique of the subtle designs that comprise this exciting collection.

We know that you are looking for the finest quality, the best and newest designs, and the very best value available. That is why we have chosen to present to you our chosen Preferred Providers in this section for your consideration. Of course, if there any brands or items that are not currently represented here please contact us with your request and allow our Personal Shopping Specialist serve you to satisfaction. As “America’s Trusted Jeweler of Choice,” we are in the unique position of offering you many of the items you are seeking at preferred prices simply unavailable elsewhere.

CHARMS

Charms and charms bracelets have come back to the forefront of style and fashion, and for every special moment, we have just what you are looking for!

Whether it is your choice to have just one significant charm to adorn your style of bracelet, to remember each of your travel destinations, or to forever celebrate the things that are most important to you, there is a beautifully designed charm for you in whatever choice of metals you desire! We showcase over 2,500 of the most sought after charm and pendant designs here in our online offering for your convenience!

HISTORY OF CHARMS
ONLINE CHARM STORE

HISTORY OF CHARMS

Charms have been part of human celebration for thousands of years. Charm bracelets, which have a long and rich history, are enjoying a renaissance. The wearing of charms dates back to prehistoric times. "The first charm bracelets were probably worn by the Assyrians, Babylonians, Persians and Hittites from 500 to 400 B.C. Those charms were made of lapis lazuli, rock crystal and other gems and were inscribed with small designs, such as figures of gods, man and animals," says Elizabeth Florence, president of the Jewelry Information Center. "They were immediately associated with special powers."

By the 1890's charms had evolved from spiritual protector to fashion statement. In Victorian England, where elegant and elaborate jewelry was the style, charm bracelets were standard fixtures. Queen Victoria further popularized the trend by wearing a charm bracelet of small lockets containing family portraits.

According to Joyce Jonas, president of the American Society of Jewelry Historians, "Charm bracelets were the most popular in the U.S. in the 1940's and 1950's. Soldiers often picked up charms from every city they visited during World War II, and the fashion trend itself continued into times of peace."

Fifty years later charms remain a popular keepsake. Today, a growing trend is theme charm bracelets. Popular themes include travel, gardening, sun and stars, and nautical.

Charms provide a sentimental and lasting souvenir for any occasion. "People appreciate having keepsakes to preserve special moments and events in their lives." says Christopher Lux, president of Rembrandt Charms. People enjoy sharing important mementos with their children.

Many women start collecting charms as pre-teens. The most common scenario is a mother giving her daughter a charm bracelet, either as a new gift or passing on a family heirloom bracelet. Then, the daughter adds her own charms representing her favorite hobbies, sports and interests. As the daughter matures, so does her charm bracelet. Eventually, that same bracelet may hold a graduation cap, college insignia, the Eiffel Tower, wedding bells and lockets of her children.

Charms are the ideal gift because they appeal to a wide audience. A sterling charm retails for as little as $10, and is the perfect gift for a friend, sibling, child, or parent. There is no limit to the opportunity to give a special gift with a charm of quality, and we invite you to discover the wonderful world of charms below in our Online Charm Store.

ONLINE CHARM STORE

We are proud to present quality charms for every occasion, in one of the most comprehensive categorized online stores available, from one of the world’s most recognized names, Rembrandt. Rembrandt is a proven leader, having specialized in the design and manufacture of quality, collectable, wearable art – the charm.

Rembrandt offers thousands of collectible charms commemorating any special occasion. Each Rembrandt Charm is available in Sterling Silver, 10 Karat and 14 Karat Yellow Gold, and is shown with the current pricing here in our store. If for some reason, you are not able to locate a charm in our current offering, please do not hesitate to contact us with your request, and our Personal Shopper Specialist will promptly reply with our Trademark service.

Due to the very special pricing we present, all orders totaling less than $150 will be delivered via First Class US Mail. Orders more than $150 subject to current insured shipping charges posted in Policies.

ONLINE SHOPPING

We offer you one of the most comprehensive opportunities to shop online for quality merchandise at Preferred Pricing, always with your complete satisfaction guaranteed.

Whether you choose to shop our popular “Jewelry SuperStore” or our “Choice Jewelry Collection” featured merchandise store, you are assured that you will receive the quality that you desire with the same amount of personalized attention that you would expect were you personally shopping in one of our showrooms.

The main difference in our online “store” offerings is merely a matter of selectivity. For designer jewelry, specific name brands, and other featured products, you will want to browse main merchandise catalog online at this site. Here you will find the complete collections of every mentioned designer and branded merchandise, with the preferred pricing you expect from Choice.

For a larger, more traditional quality offering of jewelry fashion “basics” (non-designer rings, chains, necklaces, bracelets, etc.), you will find our “Jewelry SuperStore” easy to navigate and to find specials that are regularly promoted only online. Although the selection is huge (over 40,000 items!), some consider this offering more generic, but truly it represents our tremendous merchandising capabilities, which in turn allows you to experience the significant savings unavailable elsewhere, usually up to 65% off regular retail pricing everyday!

Whatever your Choice, it will Always be Your Best Choice!

Use this link to visit out Jewelry SuperStore >>

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