Ehrhardt's Fine Jewelry - Your Trusted Jeweler of Choice

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About Us

Ours is a heritage that has not only enriched the lives of countless customers, but greatly contributed to the benefit of our communities and industry. You are invited to learn about us, and consider us your reliable resource for years to come!

OUR BUSINESS
OUR CREDENTIALS

OUR BUSINESS
Choice Jeweler is a retail division of Ehrhardt Enterprises Inc., a leading firm that specializes in the design, manufacture, sales, and distribution of diamonds, jewelry, gemstones, watches, gifts, and related products and services. Choice Jeweler is sister-store to EhrhardtysFineJewelry.com, which was begun as the online store version of Ehrhardt’s Fine Jewelry. Ehrhardt’s Fine Jewelry was founded in 1966 by Warren Ehrhardt, headquartered in Lafayette, California, and operates retail stores primarily in Northern California that offer many name-brands of designer jewelry, bridal jewelry, fashion jewelry, watches, and fine gifts.

In 2003, Ehrhardt’s Fine Jewelry is acknowledged as “America’s Jeweler of Choice”, and becomes another successful member-company of Choice Group, which assumes management and direction of Ehrhardt’s Fine Jewelry. Ehrhardt’s is now the premier jeweler-supplier to Choice Group International (the commerce division of Ehrhardt Enterprises fla Inc.), and is included in online internet offerings under the interactive internationally-branded portal “DiamondGiveaway.com” and “ChoiceJeweler.com” Featuring an online “store” with over 40,000 quality offerings at incredible prices, dozens of famous designer lines, watches, and first-class offerings of services, Choice Jeweler and Ehrhardt’s Fine Jewelry are established as pre-eminent Preferred Provider to customers on a global basis.

Although the technologies have evolved in how we serve our clientele, our commitment to complete satisfaction will never be compromised, nor shall our position of leadership in the industry. Our unwavering dedication to the principles of integrity and personal accountability will always be the Hallmark of our accomplishment, and the finest resource to our deserving customers.

OUR CREDENTIALS
We are proud to present to you our “Credentials” for you to assess our industry attainment, status, prestige, and compliance.

	The Association for Wedding Professionals International is one of the most prestigious organizations of Provider-Businesses that specialize in serving the bridal market. Choice is one of these qualified Preferred Providers subscribing to the strict Code of Ethics and tenets that assure brides and grooms that their needs and concerns are paramount, and that they have definitive recourse for their satisfaction guaranteed. AFWPI is selective about their membership, and is another indication of CGI status and recognition within the industry.
	Founded in 1913, The California Jewelers Association is proud to be the largest state jewelry association in the United States, with over 1500 prominent jewelers, designers, manufacturers, and service providers as full members. CJA is also one of the more visible consumer resources, and regularly provides buying and general information to consumers. Membership indicates professional ethics and standards compliance, an assurance to consumers worldwide.
	Established in 1884, The Jewelers Board of Trade is a not-for-profit jewelry trade association whose primary function is to compile and disseminate accurate and reliable information among its members as to financial standing, credit history, and backgrounds of jewelers and dealers of jewelry and related products. JBT membership is exclusive and strictly regulated, and is indication of the highest standards and practices of member’s integrity and professionalism.
	Jewelers of America is the national association for the retail jeweler, with more than 10,000 members nationwide. Part of JA’s mission is to provide consumers with information and education about fine jewelry. Members of JA are the professionals of the jewelry industry, and you may be assured that the jeweler has signed an annual ethics statement, and actively participates in the best and most relevant educational programs for continued advancement.
	J-BAR was formed as a department of JVC in 2002, and was founded to provide support and education for appraisers and users of appraisal services. J-BAR sets the minimum standards based on legal compliance and sound business practices that facilitate compliance with Federal Trade Commission Guidelines, which addresses deception and misrepresentation. We are proud to be a charter member.
	J-Net is an organization developed by Jewelers of America and the Manufacturing Jewelers and Silversmith Association (MSJA), both preeminent industry organizations that serve to promote, educate, and develop member businesses and consumer interactivity on a global level. J-Net has partnered with CGI to develop software and technologies that CGI has implemented for Diamond Search and cataloging. CGI is the Prime Beta for this technology, and is proud to mutually benefit from and actively promote this Alliance.
	The Jewelers Vigilance Committee, founded in 1917, is a non-profit trade association whose mission is to maintain the jewelry industry’s highest ethical standards. JVC offers precious metals testing, compliance monitoring, dispute arbritration, and other services. Membership is strictly rigorous, and indicates our leading ethical industry status.
	Choice Group is a proud Member of the very selective Premier Diamontaire International Association, maintaining status as one the most influential leaders in the international diamond industry. CGI participates with PDIA to clarify industry compliance with the Kimberley Process and other issues, including global e-commerce standards, leading by example.